Watch: Zoe Kravitz Creates A Film For Canon’s Live For the Story Project

In an effort to appeal to new and younger audiences, Canon has released a campaign designed to reposition its brand across Europe, with the tagline ‘Live for the Story.” One of the campaign’s stars? No other than Zoë Kravtiz!

Kravitz stars in Canon’s online film, “365 Days of Summer,” which encourages fans to share their stories of summer using the hashtag #LiveForTheStory for a chance to win the trip. Starting off with Kravtiz’s voice musing, “Dear Summer, I’m a story,” the film has an ethereal essence that lures viewers in and makes them want to know more about the story behind the picture.

Per a statement by Canon’s senior director, CIG Marketing, Lee Bonniface: “Remaining relevant in an industry that is constantly shifting and evolving is exciting, and something we are embracing to enable us to reach a younger audience. Here at Canon we offer so much more than just photography. We print memories, we save memories and we help to make memories with apps such as Lifecake. Experiences are what matters and this is where our focus is. ‘Live for the story’ has been developed to inspire people to do just that. Through every element of Canon’s repositioning we are encouraging people to be ready to capture stories they are creating every day.”

The daughter of Lenny Kravitz and Lisa Bonet, Zoë Kravitz is a talented actress, singer and model. Her film credits include No Reservations, The Brave One, X-Men: First Class, The Divergent Series, and Mad Max: Fury Road. She also appeared in the fourth season of Showtime’s Californication and most recently appears in HBO’s Big Little Lies. She is the lead singer of the band, Lolawolf, and is also a star in the fashion world, modeling for magazines such as French Jalouse, Venus Zine, and Elle.

Zoë Kravitz looks great in this ad and we’re definitely intrigued by the campaign!

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