Another Williams sister win! Per Deadline, Venus Williams is teaming with 3 Ball Entertainment (Bar Rescue) on a new unscripted female-focused business series Deals in Heels (working title)! Williams will appear in and executive produce the series, alongside 3 Ball executive producers Todd A. Nelson, Ross Weintraub and DJ Nurre. Staness Jonekos (CEO of the nutritional service, Eat Like A Woman by Nessta Life, Inc.) and Deborah Perry Piscone (CEO of entrepreneur community for women, Alley to the Valley) will also serve as co-executive producers.

In each episode, five up-and-coming entrepreneurs “pitch” the panel on their start-up idea. The two women whose businesses show the most promise will be invited up to the “executive suite” for a deeper dive into their companies. If their business plans measure up, the panel will dedicate one month toward mentoring the entrepreneurs on all aspects of their businesses in preparation for critical upcoming sales benchmarks – which could make or break the companies. At the end of the month, the two entrepreneurs return to the executive suite to re-pitch, but after review and negotiations only one startup will receive an investment from the panel.

“As an advocate for gender and pay equality, I’m thrilled to be working with 3 Ball Entertainment on this project that fosters and supports trailblazing women who are actively pursuing their professional aspirations,” said the tennis icon, entrepreneur and Olympic gold medalist.

“From sports and fashion to publishing and social activism, there is not an arena Venus Williams hasn’t conquered,” said 3 Ball Executive Vice President, Programming and Development, DJ Nurre. “Teaming with the mega-successful Staness Jonekos and Deborah Perry Piscone, we’re confident these women can deliver both a powerful perspective and tangible results, helping to empower and inspire a new wave of entrepreneurs.”

Congrats to Venus Williams! We look forward to seeing what comes of this developing project!



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Tonja Renée Stidhum is a screenwriter/director with cheeks you want to pinch... but don't (unless she wants you to). She is made of sugar and spice and everything rice... with the uncanny ability to make a Disney/Pixar reference in the same sentence as a double entendre.

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