The Toronto International Film Festival (TIFF) has partnered with Instagram to launch a digital shorts competition titled TIFFxInstagram Shorts Festival.
The festival invites aspiring and established content creators from around the world to upload original 60-seconds-or-fewer short films via Instagram using the hashtag #TIFFINSTAGRAM. 30 finalists will be selected by TIFF programmers, and will have their films displayed on the film festival’s website and on their Instagram page from August 8th – August 17th. The shorts with the most likes have the opportunity to win the Fan Favorite Award.
A jury consisting of 6 entertainment professionals including filmmaker Ava DuVernay (Selma, Queen Sugar), filmmaker Xavier Dolan (Mommy), music video director Nabil Elderkin and stop-motion animation artist Rachel Ryle, will choose the final winner for the Judge’s Choice Award.
“More than 500 million people are using Instagram each month for visual inspiration and creative expression, including video,” said Instagram COO Marne Levine in a statement. “Over the last six months, the total time people spent watching video on Instagram has increased by 150%.”
“Our collaboration with Instagram is the perfect opportunity to celebrate the work of filmmakers from all over the world and discover up-and-coming talent through the world’s largest creative digital community, showcased by the world’s largest public film festival,” added TIFF director and CEO Piers Handling. TIFF officially kicks off in September.
Instagram short films can be submitted HERE until July 20th, and the Awards for the inaugural TIFFxInstagram Shorts Festival will be announced on August 18th.