After being picked up by distributor Annapurna, Sundance debut Sorry to Bother You opens in seven markets this weekend before expanding on July 13.

Starring Lakeith Stanfield and Tessa Thompson, the fantasy/science fiction film is set in an alternate universe of present-day Oakland, CA, where telemarketer Cassius Green finds himself in a new morbid reality after he discovers a magical key that leads to fortune and material wealth. As Green’s career begins to take off, his friends and co-workers are busy protesting against corporate oppression. Cassius soon falls under the dangerous influence of Steve Lift, a cocaine-snorting CEO who offers him a salary beyond his wildest dreams.

Sorry to Bother You debuted at the 2018 Sundance Film Festival, where producer Nina Yang Bongiovi said the picture served as an inspiration to other filmmakers. “Nobody expected this kind of film from a filmmaker of color,” said Bongiovi. “There were filmmakers of color coming up to [Whitaker] and me in tears because they felt liberated creatively — not just having to do stories that are about police brutality, poverty and drugs. Annapurna saw this vision when other distributors may have not.”

Cannes 2018 documentary Whitney will be released in several hundred locations this weekend while eyeing the success of the 2015 Amy Winehouse documentary Amy, which took in more than $8.4M and an Oscar for Best Documentary Feature. The title will have the widest release among the new specialties this weekend.

Roadside Attractions/Miramax Films is handling distribution for the Whitney Houston documentary, which began after the idea was pitched to them in Cannes in 2016.

With more than 200 million album sales worldwide, Houston broke more music industry records than any other female singer in history. She was the only artist to chart seven consecutive U.S. No. 1 singles, and also starred in three hit movies before her career gave way to erratic behavior, scandals and an untimely death at age 48. The documentary is a raw and intimate portrait of the singer and her family that sheds new light on the intricacies of Houston’s life. It uses never-before-seen archival footage, exclusive demo recordings, rare performances, audio archives and original interviews with the people who knew her best.

“We’ve been watching different cuts of the movie [through the process], and we were incredibly excited once we saw it,” said said Roadside Attractions co-president Howard Cohen. “We’ve engaged very heavily with her fan base. She has millions of people who love her and are active online.”

Cohen also added that through the teaser trailer and clips the companies have been engaging with Houston’s fans as well as Black and documentary audiences.

The title is already generating buzz through a number of screenings, including the New York Premiere on June 27th. Roadside and Miramax will open Whitney in 452 theaters this weekend, followed by a limited expansion the following weekend based on performance.

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