Based on its two-night debut numbers, Queen Sugar is already a hit for OWN.  The series averaged 2.4 million total viewers and a 1.9 rating among the network’s core demo of women 25-54 over its two-night premiere.  These numbers make Queen Sugar the highest-rated two-episode debut in the network’s history.

Tuesday’s premiere episode drew 2.7 million total viewers, and averaged a 2.07 W25-54 rating, becoming Tuesday night’s #2 cable telecast for women. The telecast was the #2 series debut in OWN history across all key measures. Meanwhile, Wednesday night’s “Queen Sugar” episode drew 2.14 million total viewers, averaging a 1.72 W25-54 rating.

Greenleaf and Queen Sugar currently have two of the top three scripted cable debuts for women 25-54.

Queen Sugar is an adaptation of Natalie Baszile’s novel of the same name and follows the lives and loves of the estranged Bordelon siblings in Saint Josephine, Louisiana: Nova (Rutina Wesley); a world-wise journalist and activist, Charley (Dawn-Lyen Gardner); the savvy wife and manager of a professional basketball star, and Ralph Angel (Kofi Siriboe); a formerly incarcerated young father in search of redemption.  After a family tragedy, the Bordelons must navigate the triumphs and struggles of their complicated lives when they inherit an ailing sugarcane farm in the Deep South.

Queen Sugar’s third episode will air on Wednesday night at 10:00pm next week.



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The HBR Media Team is a collective group of black women filmmakers, writers, and studio/network executives who are passionate about bringing visibility to women of African descent working in film and television.

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