In the wake of the disproportionate number of African-Americans being murdered by police, members of Black Hollywood came together to launch a Public Service Announcement#SomedayIsToday (produced by Tommy Oliver, Codie Oliver and Steve Jones) that puts forth the messaging that today is the day “We Shall Overcome.” PSA producer/director Tommy Oliver (The Perfect Guy) created the concept of the PSA upon pondering what can be done from the entertainment platform to push for a necessary change in the midst of the continued mistreatment of Black American citizens via police brutality.
After reading pieces of James Baldwin’s catalogue, specifically My Dungeon Shook, and simultaneously being knee deep in research surrounding MOVE (the infamous Philadelphia-based Black liberation group,) Oliver discovered that although My Dungeon Shook was written in 1962 and the MOVE guidelines were written in the late 1970s, both seamlessly denounced systemic racism, police brutality and wrongful incarceration–all of which are prevalent today. This discovery led him to the well-known hymn “We Shall Overcome” whose lyrics continue as “We Shall Overcome, We Shall Overcome, We Shall Overcome, Someday…”
The question became: when is someday?
The well-known faces and entertainers of whom you saw many participate in the #OccupyCityHall movement in Los Angeles (July 17,) as organized by Steve Jones of Brand Maverick Entertainment, came together once again as one community to utilize their levels of influence and visibility platforms to begin making an impact driving positive messaging for social justice and necessary change.
The powerful message includes lines from James Baldwin’s We Shall Overcome recited by: Meagan Good, Alfre Woodard, Aja Naomi King, Nicole Ari Parker, Tika Sumpter, Kim Whitley, Rutina Wesley, Luis Guzman, Marlon Wayans, Tina Knowles-Lawson, Michael Ealy, Larenz Tate, Omar Epps, Keisha Epps, Boris Kodjoe, Hosea Chanchez, Affion Crockett, Kimberly Elise, Anthony Hemingway, Bille Woodruff, Chris Spencer, Vanessa Spencer, Derek Watkins (Fonzworth Bentley,) Kendrick Sampson, Dondre Whitfield, , Faune Chambers, Richard Lawson, Tanika Ray, Chino, and Sinqua Walls.
“The #SomedayIsToday messaging presents the opportunity for today marking the day we take control of our narrative, take control of our heritage, take control of not only our own lives, but more importantly, the lives of those who look like us.” – Tommy Oliver
Please visit www.WhenIsSomeday.com for more information.