Grammy – winning music video director and Insecure director Melina Matsoukas has been tapped to lend her expertise to select the final three winning entries for “Elton John: The Cut” competition series on YouTube. The series is described as a global competition to create the official music videos for three of the singer’s most iconic songs, “Bennie and the Jets,” “Rocket Man” and “Tiny Dancer.” Matsoukas will serve as a judge for this competition alongside Moonlight director Barry Jenkins, and Dreamworks Chairman Jeffrey Katzenberg.
Three winners will be selected, and the winning entries will premiere on YouTube in summer of 2017. Entries are now officially open to the public.
Matsoukas stated, “I grew up on music videos in the MTV era. Having the space to experiment and learn as I was getting started in my filmmaking career was vital to my success. It’s a dream to be part of this program which is providing that opportunity for emerging directors and redefining the relationship between such an iconic artist and his fans through video.”
“Music is core to my films and to my creative process. ‘The Cut’ is so exciting to me because it combines a number of things I’m passionate about,” says Jenkins. “As a filmmaker whose first film was made with the DIY tools of digital cinema, I love how the democratization of the filmmaking process and platforms like YOUTUBE enables people to tell stories that in previous generations simply could not be told. I hope to see ideas for this competition that push boundaries and defy expectations.”
In honor of their participation in the program, a donation of $20,000 will be made in honor of each judge to a charity of their choice.
Applicants can find contest details and advice on how to enter the competition HERE until January 23rd.