Living Single star Erika Alexander has partnered with former Google exec and blockchain tech entrepreneur Ben Arnon to launch Color Farm, a multi-platform content company. The company aims to feature a lineup of film, television and digital projects from diverse creators.

The company’s slate currently includes an untitled horror/thriller film, written by Alexander for Lionsgate Entertainment. Color Farm has also teamed with producers Jamie Patricoff (Half Nelson, The Zookeeper’s Wife) as well as Paul and Tammy Garnes (Selma, Queen Sugar) to develop a feature about the famed Boys Choir of Harlem, which Alexander is penning.  Alexander has also collaborated with Joss Whedon and Dark Horse to co-write the upcoming “Buffy” spin-off graphic novel series, Giles.

“Now is a fantastic time to launch Color Farm Media. With the rise of the Internet, a powerful new audience was created. At Color Farm, Ben and I call this audience the New Majority. The New Majority is a colorful coalition of consumer/viewers made up of African Americans, Asians and Latinos. They are multi-generational, progressive, outspoken and they watch lots of television and film and spend lots of money. So if the old saying is true, ‘content is king,’ then at Color Farm ‘diverse content reigns supreme,” explains Alexander.

“After the year 2000, people of color were persona-non-grata in film and TV. Suddenly, with the explosion of competing streaming sites like Hulu, Netflix and Amazon, powerful creators like Shonda Rhimes, John Ridley, Steve McQueen and Ava Duvernay are able to work and thrive. The New Majority has responded positively, not just here in America, but way beyond our borders. Hello, billion dollar Black Panther. This pluralistic audience wants, no, demands to see themselves in these new shows, and not as second players, as leads. So while the networks scramble and play catch up, at Color Farm we were made for this moment, because this audience has always been our leads,” says Alexander.

Alexander continues, “Hollywood doesn’t have a choice; it will open up or perish. Fortunately for us, Hollywood is no longer the center of the cultural universe. New companies and investors are searching for diverse projects and creators to feed a fast-paced, global market. And that means companies who understand this vibrant, inter-cultural landscape are in the vanguard. Like Motown and Def Jam, Color Farm Media is the scrappy, young company that knows who this audience is and knows what this audience wants. It’s not a marriage made in vitro or as an afterthought. At Color Farm, we are looking for them and now, olly olly oxen free, they can find us.”

We look forward to seeing all of the content from diverse creators on the Color Farm Media platform!

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The HBR Media Team is a collective group of black women filmmakers, writers, and studio/network executives who are passionate about bringing visibility to women of African descent working in film and television.

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