Sean “Diddy” Combs announced earlier this week that he has promoted Dia Simms to president of Combs Enterprises! Combs Enterprises includes Hollywood-affiliated ventures such as Revolt Films and Revolt & TV as well as Bad Boy Entertainment, Sean John, Combs Wine & Spirits (Cîroc and DeLeón), AQUAhydrate, The Blue Flame advertising and marketing agency, Bad Boy Touring, Janice Combs Publishing, ENYCE, Zac Posen, and the Combs Foundation. Simms will be overseeing business activities across Combs’ companies and investments and help develop their financial and operational growth in her new role.

“There is nobody better equipped to run Combs Enterprises and lead us into the future,” Diddy said of Simms in a statement. “Dia’s passion, ambition, hard work and commitment to excellence have produced an unparalleled record of success. She has created and grown countless businesses and inspired those around her to excel. Not only am I confident she will succeed in her new role, I am excited about everything Combs Enterprises will accomplish under her leadership.”

“I’m delighted and honored to have this role,” Simms told Variety. “I’ve worked in a variety of industries where women have not had their fair share of opportunities to have true leadership, and I’m very much looking forward to what’s next.”

Simms was most recently interim COO of the 218-person-strong company, a role she filled simultaneously along with her posts as GM of Blue Flame and president of Combs Wines & Spirits. In the latter role, she was a key player in the acquisition of DeLeon Tequila and the brand’s relaunch and in the growth of Cîroc Ultra Premium Vodka as a brand.

Simms began working with Combs as an assistant in 2005 and eventually became interim COO, which she simultaneously filled along with her posts as GM of Blue Flame and president of Combs Wines & Spirits, the latter of which she was a key player in the acquisition and brand relaunch of DeLeón Tequila as well as Cîroc Ultra Premium Vodka’s brand growth.

“Sean Combs is a visionary, and I think what makes it such a great working relationship is that I’m good at operationalizing the ideas he comes up with — ‘That sounds amazing, how can I make it scaleable? What is the ROI? You have to approach things with the mindset of we can do absolutely anything here,’” said Simms.

“He has literally worked with a ‘Can’t Stop Won’t Stop’ attitude since he was a teenager,” she continued, referencing the Bad Boy documentary that premiered at the Tribeca Film Festival last month. “And although he continues to be actively involved creatively, we would like as an organization to allow him to be the visionary so I can help manage the daily operation of this business.”

Congrats to Dia Simms! We’re sure she will help the Combs Enterprise brand reach new levels!

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