Christine Birch has been upped to President of Marketing at Sony Pictures Entertainment (SPE) where she will replace Dwight Caines.  Prior to her most recent post, she spent 12 years at SPE before moving on to positions at DreamWorks Studios, Film District, and most recently Focus Features where she served as president of marketing.  Birch returned to SPE in March as the EVP of Domestic Creative Marketing Strategy.

As a Dartmouth College graduate, Birch started her film career working in market research at TriStar Pictures, and then joined MGM/UA where she played a major role in the resurrection of the James Bond franchise.  Following the Sony acquisition of Columbia and TriStar Pictures, Birch joined her current company, SPE, as Senior Vice-President of Market Research where she contributed to the success of films such as The People vs Larry Flynt, My Best Friend’s Wedding, As Good as it Gets, Air Force One, and The Mask of Zorro.  Birch was eventually promoted to Sony’s Senior Vice-President of Marketing with oversight of Creative Advertising, Media, Publicity, Promotions, Research and Digital Media and oversaw the worldwide marketing strategy for all film releases, cross-promotional initiatives, talent relationships and financial planning.  During her tenure, she was the mastermind behind successful campaigns for releases such as Stuart Little, Big Daddy and Charlie’s Angels.

After spending 12 years at Sony, Birch joined Focus Features to serve as the President of Marketing, and was in charge of marketing campaigns for studio releases such as London Has Fallen and The Theory Of Everything among others.  She held the same title during her tenure at the independent film distribution company FilmDistrict, and worked on titles such as Olympus Has Fallen.  Prior to joining FilmDistrict, Birch served as the Head of Marketing for DreamWorks Studios, where she oversaw the marketing campaigns for all live-action releases and helped with the launch of Transformers, Tropic Thunder and The Help.



About The Author

Founder, HBR Media

K. Nicole Mills is the Founder of HBR Media. She transitioned from Wall Street to television and film development, and has worked at NBCUniversal, Universal Pictures, and Showtime Networks. She currently develops digital programming for premium networks. Reach out anytime!

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