Jay-Z released his video for his single “Family Feud” exclusively on Tidal, and as expected, it includes one of the best casts that we have ever seen, and was directed by powerhouse director Ava DuVernay.

The video stars Jay-Z, Beyonce, and Blue Ivy.  In addition to the Carter family, the video also includes Michael B. Jordan, Trevante Rhodes, Thandie Newton, Jessica Chastain, Irene Bedard,  Omari Hardwick, David Oyelowo, Emayatzy Corinealdi, America Ferrera, Aisha Hinds, Henry G. Sanders, Storm Reid, Mindy Kaling, Rashida Jones, Rosario Dawson, Janet Mock, Brie Larson, Constance Wu, Niecy Nash, and Susan Kelechi Watson.

The video takes place in the year 2444 with two murders, one of which is connected to the family of a future president, who explains his family’s commitment over the centuries to bringing peace to the nation. We go back in time to 2148, where two cops, one or both of whom are ancestors of this fictional president, uphold the law of the land. Then we go back again to 2096, where two medieval-looking armies clash with crossbows and spears. Then it’s the year 2050, and America’s multicultural Founding Mothers are together at a table discussing their new world order. Their leader, played by This Is Us star Susan Kelechi Watson, explains that no country can be free if all of its citizens aren’t free: “Ladies, this is just like the 13th Amendment. Some people have their liberties, and some people don’t. America is a family, and the whole family should be free. It’s like I remember my father saying when I was a little girl: ‘Nobody wins when the family feuds.’” As it turns out, she’s playing an older version of Blue Ivy Carter, whom, in the present day, Jay-Z sits down on a church pew before the song begins.

There is so much symbolism in this video that you will probably have to watch it multiple times to pick up on everything; however, we are beyond excited to see this powerhouse collaboration of pure black excellence!

Check out the video above, and let us know your thoughts!




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The HBR Media Team is a collective group of black women filmmakers, writers, and studio/network executives who are passionate about bringing visibility to women of African descent working in film and television.

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